Monday, 25 June 2007

eBay Goes Back to Google For Advertisements

eBay, the world’s top online auctioneer has returned to Google for advertisements almost a week after it pulled out due to a spat.

eBay pulled ads from the world's most popular search engine on June 11 in what the auction company billed as an experiment to determine the most effective means of getting customers to visit the shopping site.

The actual reason for the pullout was Google’s decision to host a party for all eBay’s partners in what eBay called Google’s move to launch its own online auction service.

Since one week, eBay, one of the one of the biggest buyers using Google's AdWords marketing programme- increased advertising on Google rivals, including Yahoo, Ask.com and MSN.com.