Tuesday, 15 January 2008

Aspect Software Appoints Steven Tan as Regional Marketing Director, Asia Pacific and Middle East

Aspect Software, Inc., one of the world’s largest company solely focused on the contact center, announced the appointment of Steven Tan as regional marketing director for Asia Pacific and Middle East.

In this role, Tan will be responsible for developing and executing the company’s regional marketing strategy, driving market awareness of the Aspect Software brand, and growing the company’s revenue and market share through demand generation programs.

“We are pleased to welcome Steven on board,” said Lui Sim Hua, vice president for the Asia Pacific and Middle East regions.

“Aspect Software continues to demonstrate market leadership in Asia Pacific and I believe Steven’s experience and expertise will become integral in driving effective marketing strategies throughout this part of the world.”

Tan draws on his 16 years of experience in capitalizing on market opportunities, developing marketing and communications strategies, and executing leading programs at top technology companies.

Previously, Tan held positions at IBM Software Group, Lucent Technologies, HP, and most recently, Compuware.

“Aspect Software is a pioneer in the contact center industry, and has built a solid reputation for quality product development, delivery and support with Aspect® Unified IP™ and PerformanceEdge™,” said Tan.

“I’m excited about bringing my experience to Aspect in one of the fastest growing regions in the world, and I look forward to working with the sales teams to expand the company’s global reach."